Some shows advertise their wares in 15 seconds, others more than a minute. Some shows tout their stars, others their awards. Some deal in critics' quotes, others share audience reactions. ALL of them are vying for your theatre-going dollar.
Over the past years, I've evaluated many Broadway commercials and told how effective I thought each was. Which show got my box office bucks? Which ads appeal to you? Here are links to each review:
The Addams Family
American Idiot
Big Fish
Bloody Bloody Andrew Jackson
Bonnie and Clyde
The Book of Mormon
Brief Encounter
Catch Me If You Can
Chaplin: The Musical
Come Fly Away
Dancin'
Deathtrap (London)
Disney's Tarzan
Everyday Rapture
Finian's Rainbow
First Date
Fela!
The Glass Menagerie
Grand Hotel: The Musical
Grand Hotel: The Musical (2)
Grind
How to Succeed in Business Without Really Trying
Jerome Robbins' Broadway
La Bete
La Cage aux Folles
A Little Night Music
Lombardi
Lysistrata Jones
Mamma Mia!
Million Dollar Quartet
Priscilla Queen of the Desert
Ragtime
RENT (Broadway)
The Scottsboro Boys
Sondheim on Sondheim
Spider-Man: Turn Off the Dark
Sweet Charity
This Is Our Youth
The Will Rogers Follies
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